Customer Profile

Xinyi Technology Co., Ltd. is the largest third-party supply chain service enterprise in Asia, a national 5A level logistics enterprise, and has wholly-owned subsidiaries in 17 countries and regions. It provides "warehousing integration" services for many Fortune 500 companies and well-known domestic and foreign enterprises.

Project Background

1. Since its establishment, Xinyi Technology has achieved rapid expansion and high-speed development in the past two decades, and has proposed a strategic goal of revenue exceeding 10 billion yuan. However, in the past year, with the reshuffling of the logistics market and intensified competition, Xinyi has faced dual challenges of scale growth and gross profit margin improvement, and the development of innovative businesses has not met expectations.

2. How to seek sustainable growth, reshape the marketing system, deeply explore the brand value of Xinyi, activate the organization, and build a team that matches the strategic goal of billions of revenue has become the top priority for the development of Xinyi Technology.

Project Process

1. The Realscheme Consulting team conducted a comprehensive review of Xinyi Technology's strategic goals and marketing management system, helping Xinyi Technology re-establish its strategic goals, establish new market directions, clarify target customers, and create a scientific customer classification and grading management system, enabling the company's resources to be reasonably allocated and effectively utilized.

2. Guided by Xinyi Technology, we have improved the marketing management process and established a closed-loop system from leads to payment LTC process, using a scientific sales management system to comprehensively enhance the company's operational efficiency.

3. Realscheme helped Xinyi Technology establish a marketing incentive plan, linking the income of marketing development personnel with factors such as customer payment terms, capital recovery rates, product gross profit, inventory, etc., and upgrading the marketing talent management and training plan, laying a solid foundation for the future development of the enterprise.

Implementation results

1. Xinyi Technology's market positioning is clearer, with a clear target market and flagship products;

2. Established a brand new marketing system and management system, with organizational structure supporting the achievement of strategic goals;

3. The Realscheme Consulting team had already achieved an excellent performance of 35% annual sales growth when coaching Xinyi Technology that year.