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Marketing Management System

Strategy and Corporate Governance
- Strategic Planning and Decoding - Strategy to Execution (DSTE) - Group control and governance - ESG strategic planning
Leadership and Corporate Culture
- Leadership Development and Team Building - Construction and Implementation of Corporate Culture
Organization and Human Resources
- Human Resources Strategic Planning - Construction of Human Resources System - Performance and Compensation Incentives
Marketing and Customers
- Marketing Management System - Customer Relationship Management (CRM)
Product and R&D
- Integrated Product Development (IPD) - Intelligent Process Engineering (IPE)
Core payment chain
- Integrated Supply Chain (ISC) Transformation - Accurate planning and collaborative production and sales - Strategic Procurement and Supplier Management - Warehouse Management and Inventory Control
Process and Lean Operations
- Process governance and long-term mechanism - Lean Quality Management - Lean Production Management - Comprehensive budget and cost reduction and efficiency improvement
Technology Upgrade and Automation
- Digitalization and Automation of Production Lines - Manufacturing Execution and Data Collection - Intelligent warehousing and logistics integration
Digital and Intelligent Transformation
- Business Process Reengineering and Optimization (BPM) - Digital Strategy and Planning - Smart Factory Planning and Implementation - Data governance and middle platform construction
Finance and Risk Control
- Tax Planning and Optimization - Internal Control and Risk Management
Marketing Management System

Realscheme Marketing Management aims to clarify enterprises' target markets and competitive 'hilltops' (such as market share, benchmark customers, and breakthroughs in new categories) through market research (including industry trends, competitive analysis, and consumer insights), while building high-performance combat teams (such as the 'Iron Triangle': Marketing, Sales, and Technology). Through years of marketing management consulting, Realscheme has integrated systems including Market Management (MM), Offerings Requirements (OR), Lead to Cash (LTC), and Market to Lead (MTL) to ensure coherence from market insight to execution, helping enterprises gain competitive advantages and achieve sustainable development.

Service Content

The 5C Marketing Model is a situational analysis framework that helps enterprises evaluate their position in the market and develop effective marketing strategies. Through this approach, companies can gain a comprehensive understanding of the market environment and formulate strategic solutions that both meet customer needs and effectively respond to competition.

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Technical Method

Realscheme's Marketing Management Consulting System integrates frameworks including Market Management (MM), Offerings Requirements (OR), Lead to Cash (LTC), and Market to Lead (MTL) to ensure coherence from market insight to execution, helping enterprises gain competitive advantages and achieve sustainable development. Realscheme Marketing Management Consulting builds an efficient business operation command system based on demand-driven principles, process management, and results orientation.

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Partial Customer Cases

1732269602066


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