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WUS Printed Circuit (Kunshan) Co., Ltd.

Company Profile


WUS Printed Circuit (Kunshan) Co., Ltd. (hereinafter referred to as WUS). Founded in 1992 and headquartered in Kunshan, Jiangsu, the company is one of the leading enterprises in the domestic high-end PCB sector, specializing in data communication boards (such as AI server and optical module PCBs) and automotive electronics PCBs. Its products feature advanced technology and high-quality customer resources.


Project Background


1. The company faces intense competition in the high-end printed circuit board (PCB) market, and lacks strategic growth space for expansion and profitability.

2. There is overlapping of departmental functions between headquarters and the factory, with particularly prominent issues in new product introduction.

3. There is a lack of supply chain planning coordination function and organization at the corporate level.

4. The supply chain side is unable to respond quickly to customer demands.


Project Process


1. Restructured the company's strategic planning, adhering to a differentiation strategy focused on high-end PCBs, and advanced the global deployment of production capacity.

2. Developed a new business model for the company: upgraded from the traditional "make-to-order" model to a "value community model" characterized by deep integration and joint development with key customers.

3. Enabled the supply chain side to respond quickly to customer demands and enhanced supply chain resilience.

4. Improved the profitability of the entire group.


Implementation Results


1. On the day following the strategic announcement, WUS' stock price opened higher and closed at the daily limit.

2. After the implementation of the strategy, the growth rates of both operating revenue and net profit were significantly higher than the industry average.

3. After the implementation of the strategy, WUS' price-to-earnings ratio and market capitalization maintained a high linear growth, far exceeding that of its peers.


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